A really good package, the Samsung Galaxy M40 brings an excellent design, solid ergonomics, and reasonably good cameras to the table. Dips in performance and mediocre battery life, when placed next to the competition, make it fall short of perfection. A really good package, the Samsung Galaxy M40 brings an excellent design, solid ergonomics, and reasonably good cameras to the table. Dips in performance and mediocre battery life, when placed next to the competition, make it fall short of perfection. What started off as a bid to have an offering in every price segment has become a near-flood with a multitude of phones that seemingly overlap in their capabilities and price points. To say that Samsung is being overly aggressive in its mid-range strategy would be an understatement. The Samsung Galaxy M40 is yet another mid-ranger, one that puts an added focus on design. The mid-range segment  — 15,000 rupees to 20,000 rupees (about $200 to $300) — is fast shaping up to be the hottest category of phones in India. Devices such as the Redmi Note 7 Pro, which focuses on the camera and performance, dominate this category. But so do phones like the Galaxy A50, one that offers a more balanc...